T-Mobile Announces $40 Simple Starter Plan for "Value-Conscious Americans"

T-Mobile today announced the continuation of its "Un-carrier revolution" by rolling out the first of three new data plans geared towards "value-conscious Americans". The company's first offering is the Simple Starter value plan which gives users unlimited talk, text and up to 500MB 4G LTE data for only $40.

T-Mobile Simple Starter Plan

Users who exceed their 500MB bandwidth cap will have the opportunity to buy "additional data sessions" instead of being hit with extra charges, according to the official T-Mobile announcement.

"Today, we are introducing a zero-risk value plan that will give consumers everywhere a predictable and affordable solution," said Mike Sievert, Chief Marketing Officer for T-Mobile. "Even more important, we are the only major U.S. carrier to offer a single line of 4G LTE data at just $40.00 per month."

T-Mobile CEO, John Legere says the company's new plans are an "alternative to the high-risk, overage-intensive plans that the biggest carriers target directly at Americans looking for entry-level wireless service".