Beats Takes a Gamble with $10 Music Streaming Service

Beats has officially launched it music streaming service for iOS devices. Like most mobile streaming services, Beats Music does not offer a free, ad-supported option. Instead, users must subscribe for $9.99 a month. The subscription service offers on-demand access to a library of around 20 million songs.

Beats Music

Beats has teamed up with veteran radio programmers Julie Pilat and Scott Plagenhoef to oversee a large list of "music experts" who will curate channels of handpicked music for a variety of situations. For example, the Beats Music "Highlights" section offers quick access to new music picked by famous DJs and music journalists. The app also features an option that will select the appropriate tracks based on what you're doing and where you're located.

Other features include the ability to listen to channels based on a genre or a curator, the ability to create and share playlists, and offline listening. Here are all the features highlighted on the App Store description:

JUST FOR YOU
Your first stop for music that’s right for you. A mix of albums and playlists that have been handpicked by our music experts are always ready and waiting just for you.

THE SENTENCE
Make your mix. Change the sentence up to match how you’re feeling or what you’re doing and who you’re with.

HIGHLIGHTS
Discover what’s happening in the world of music. Quick access to what’s worth checking out, even if it’s not on your radar.

FIND IT
When you’re not quite sure what to listen to, reach for the perfect playlist here. Choose a genre, activity, or curator and we’ll do the rest.

SHARE
Get a following by sharing your favorite tracks, albums and playlists with your friends on Beats Music, Facebook and Twitter.

The Beat Music iOS app is free to download from the Apple App Store. It comes with a 7-day free trial for new users. It is compatible with all devices running iOS 6 or later.