Netflix Surveys Users About iPhone App
Could it be that Netflix is moving closer towards developing an application that would allow subscribers to watch instantly on the iPhone? A new survey question has been discovered that suggests Netflix is gauging interest in a Wi-Fi movie streaming app.
In the past, Netflix used a similar strategy prior to the release of their Xbox 360 and PlayStation 3 applications. Support for instant watching is also on its way to the Wii console this spring. Netflix is performing market research constantly and often circulates up to 20 surveys at a time.
Reports surfaced last year that Netflix was developing an iPhone app, however the software never surfaced. Although Microsoft has already demonstrated that its Silverlight technology will stream video in an iPhone-compatible format (H.264), Netflix has yet to make this available.
The complete survey question reads:
Imagine that Netflix offers its subscribers the ability to instantly watch movies & TV episodes on their iPhone. The selection available to instantly watch includes some new releases, lots of classics and TV episodes. There are no advertisements or trailers, and movies start in as little as 30 seconds. You can fast-forward, rewind, and pause or watch again. The movies & TV episodes you instantly watch are included in your Netflix membership for no additional fee.
Whenever you want to instantly watch content on your iPhone, your iPhone must be connected to a Wi-Fi network (such as one you might have at home or at work, or in public places like coffee shops, book stores, hotels, airports, etc.)
If this functionality were available, how likely would you or someone in your household be to instantly watch movies & TV episodes on your iPhone via a Wi-Fi network?
Very likely. See the screenshot and more get more information at Hacking Netflix.