Philip Schiller, senior vice president for worldwide marketing, gave Apple's keynote address at the Macworld Expo in San Francisco yesterday. Apple's stock (AAPL) gained $10 to peak at $97 in a wave of excitement over the affair, but has since lost roughly $6. This may reflect disappointment over the lack of groundbreaking announcements at the event.
Admittedly, it may be hard to top the excitement surrounding the release of the iPhone itself, however the latest developments for iPhone users were minor in nature. The biggest change will be in pricing and functionality for users of iTunes on the mobile device. Instead of having to connect to a computer or Wi-Fi network to download songs, subscribers will be able to download purchases directly over the AT&T wireless network.



