Apple

iPhone 8 event scheduled for Sept 12th

iPhone 8 Invite

It's official. Apple on Thursday sent out invites to an upcoming event on September 12th at its new Cupertino campus. As the invite points out, this will be the first Apple keynote to be held at the Steve Jobs Theater in Apple Park. The event will take place at 10:00 am (PST) and it will be live streamed on the official Apple Events page.

Donate to Hurricane Harvey relief with iTunes

Harvey iTunes American Red Cross

Apple has opened donations directly through iTunes to help with Hurricane Harvey relief efforts. The storm hit Texas as a category 4 cyclone, causing catastrophic flooding in Houston. The floods are expected to get worse as rain totaling up to three feet is forecast to blanket the area through Wednesday. Those with an Apple ID can easily send donations to the American Red Cross using iTunes, the App Store or Apple's online store.

Apple celebrates National Parks in July

National Parks apps

Apple has launched a celebration of U.S. National Parks from July 1st to July 15th. According to the Apple newsroom, the company will donate one dollar to the National Park Foundation for every purchase made with Apple Pay. The pledge applies to transactions made on the Apple Store app, the Apple online store and Apple retail stores.

Developers made over $70 billion from the App Store

App Store Mario banner

The App Store continues to dominate, with total earnings paid to developers surpassing the $70 billion mark. Apple described the numbers as "simply mind-blowing" in a statement by senior vice president of Worldwide Marketing Phil Schiller. It also means that Apple has netted roughly $30 billon from its share of App Store revenues since the store launched in 2008.

What is the Apple Neural Engine?

iPhone 7 is alive

Apple continues to work on dedicated chips to perform specific tasks and integrate seamlessly with iOS. According to Bloomberg, the company is developing a Neural Engine to handle artificial intelligence-related tasks. The custom silicon would join others such as the Apple A10 Fusion chip, M10 motion coprocessor, and the Apple W1 wireless audio chip.

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