Starting today Amazon customers can now access the company's Prime Video service for $8.99/per month instead of shelling out $99 a year. Amazon repositioned its video streaming service as a monthly standalone to take on Netflix, who is now charging $9.99/per month. Amazon will also offer a monthly option for its Prime shipping service for $10.99.
The biggest difference between the two streaming giants is Amazon's lack of an Apple TV app. Apple TV users can only watch Amazon content on their TV sets by downloading the free Amazon Video app and streaming it via AirPlay from their iOS device. There have been rumors that Amazon is working on an Apple TV app, but it has never been launched. Other popular streaming services such as Netflix, Hulu and HBO NOW all offer their own Apple TV apps.