Unlike the iPhone which is primarily released in the fall, Apple’s launch schedule for the iPad has been all over the map the last couple of years. Instead of releasing a new iPad once a year like in the past, Apple has staggered its launch schedule due to slumping sales. In 2017 the company released a new entry-level 9.7-inch model in March, and on Monday it launched its newest iPad Pro models. Here is what the current iPad lineup looks like for 2017.
On Monday, over 5,000 developers attended Apple's 2017 Worldwide Developers Conference at the San Jose Convention Center in California. As expected, Tim Cook and team announced several new products, and previewed Apple's upcoming software, including iOS 11 and macOS High Sierra. Over the course of the keynote Apple unveiled a powerful all-new iMac Pro, a smart speaker called the "HomePod" and a new 10.5-inch iPad Pro.
The App Store continues to dominate, with total earnings paid to developers surpassing the $70 billion mark. Apple described the numbers as "simply mind-blowing" in a statement by senior vice president of Worldwide Marketing Phil Schiller. It also means that Apple has netted roughly $30 billon from its share of App Store revenues since the store launched in 2008.
Apple continues to work on dedicated chips to perform specific tasks and integrate seamlessly with iOS. According to Bloomberg, the company is developing a Neural Engine to handle artificial intelligence-related tasks. The custom silicon would join others such as the Apple A10 Fusion chip, M10 motion coprocessor, and the Apple W1 wireless audio chip.
IKEA plans to add Apple HomeKit capabilities to its line of smart lighting known as TRÅDFRI this summer. The firmware update will bring smart home technology within reach of even more people across the globe, thanks to the relatively affordable options IKEA provides. According to the press release, IKEA will soon make its $80 TRÅDFRI gateway kit compatible with Google Assistant and Amazon Alexa as well as Apple HomeKit.