Cinematographer Seamus McGarvey raised a lot of eyebrows when he told IFTN.com he used an iPhone to film some scenes for The Avengers.
“The beauty of photography or cinema is that you make every choice based on the content at hand. On The Avengers, I did a couple of shots on the iPhone and they are in the movie. In fact, they are in the trailer! I understand that sometimes there is no choice and you have to go for the cheapest option, but if you are limited for choice, you can still make poignant decisions that will effect the look of the film."
The Avengers is Marvel Studios most ambitious film to date, rumored to have cost over $200 million. The studio probably wasn't very happy when their director of photography told the world it was filmed on a cell phone. McGarvey later clarified he only shot one mobile phone POV using an iPhone.