Apple's incredible success in moving iPhones could be due to one statistic. According to pollster ChangeWave, a whopping 99% of iPhone users call themselves "satisfied" or "very satisfied" with their device. In fact, those reporting "very satisfied" made up 74% of respondents.
This blows away RIM, with only 43% of users reporting they are "very satisfied" with their BlackBerry. Apple has jumped from holding 17% of smartphone market share one year ago to 30% today. The iPhone is hot on RIM's heels, as the BlackBerry has 40% of the smartphone market.
According to Paul Carlton, research director at ChangeWave:
[Smartphones have] sucked up market share from a whole bunch of devices, including PCs, phones and game consoles. No other consumer electronics item did anything like this during the recession.Apple sold a record 7.4 million iPhones in the third quarter of 2009. When asked what smartphone they plan to buy within 90 days, 36% of consumers said the iPhone. Only 27% planned to purchase a BlackBerry.
AT&T reported a record third quarter of its own with 3.2 million iPhone activations. The company added 1.3 million new customers during the same time period thanks to the iPhone.
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Some analysts have predicted that an end to Apple's exclusivity agreement with AT&T would further increase the iPhone's market share.