Rumors are flying again regarding the Apple iPhone cost. Normally, rebate news isn't necessarily something to stop the presses for. However, when you're talking about the Apple iPhone and it's daunting $600 price point, it is.

There have been a lot of news stories since the announcement of the Apple iPhone touting multimedia or smartphone products from other companies as "iPhone killers" or some other label that suggests the device might beat the iPhone to it's proverbial punch. The only problem has been that these devices don't stand up to what we know about the iPhone, or fall into another device genre altogether. The announcement of a new line of products from Brevisys Technologies, a Boston, MA company, may change all of that.

So claims John C. Dvorak, Marketwatch columnist and Podcaster for TWiT (This Week in Tech). Referencing the claims of insider reports from a Cingular tester, Dvorak claims "you run 20 minutes and you’re using up half the battery power. You get 40 minutes total talk time. And the interface fouls up constantly."

In a recent email update to users signed up for iPhone updates on the Apple Inc website, Apple indicated that they are holding to their June release date for the iPhone. The email quipped to recipients: "Thanks for signing up. You'll be the first to hear the latest about iPhone -- coming this June. That gives you just enough time to think of ways to break the news to your current phone."

Unconfirmed reports further detail this date to be June 11, though these reports are still largely unconfirmed.