What's with the Time 9:42 and the Apple iPhone?
The safe assumption is that you haven't already noticed that the time 9:42 is apparently significant, somehow, in the world of the Apple iPhone. At least, that's what one would be led to believe. The most observant of iPhone fanatics took notice recently that the iPhone, in each of Apple's iPhone commercials, displayed the time 9:42.
As with everything iPhone, speculation has ensued. Largely this has turned into a chicken and egg scenario, with some users proposing that the time found throughout the iPhone commercials is related to the timing of the original iPhone keynote address (the iPhone was originally announced at 9:42). The folks on the other side of the field suggest that the iPhone was announced at 9:42 deliberately, for the same reason that the commercials all display iPhones at 9:42, whatever that reason may be.
NetworkWorld decided the question was important enough to pose directly to Apple. The result was that Apple is apparently as confused about the pervasive time as the rest of us are. An Apple spokesperson, replying to NetworkWorld's inquiry, was unable to provide a reason behind the consistent time, and offer to attempt to "find and answer".
So, what's with 9:42? No idea. The dogs are hot on the trail though, should anything get sniffed out, we'll let you know.