App the Movie

New Horror Movie Encourages Cell Phone Usage in Theaters

A new Dutch horror film called App aims to make cell phone usage in theaters socially acceptable by allowing users to interact with the movie via their smartphones. Moviegoers are encouraged to download a free app from the App Store which uses special technology to send messages and images to the audience in real time.

Siri Horror Movie

2CFilm, who produced the movie, is touting App as the first movie with a "second screen", and promises the film will stand alone for those who prefer to keep their cell phones turned off. However, the producers didn't explain what happens when people using the app start to receive outside calls or texts during the movie.

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