Facebook is now getting a slice of the Apple iTunes gift card business. A new addition to Facebook Gifts is the ability to purchase digital gift cards good for purchasing music, movies, apps and more on the iTunes store. Buying one of these iTunes gifts simply involves logging into Facebook, charging the gift to your credit card and sending it to a Facebook friend.
How much easier could it be to shop for the holidays? Facebook now has over one billion users every month, and the site is looking for new ways to increase profits. Apple's iTunes gift card business clocks around $2 billion per year. Could Facebook Gifts and iTunes be a match made in heaven?
Not only can you buy your friends and family cash money to spend on iTunes, you can use Facebook to recommend content you like such as apps, artists, movies or books. The recipient of the gift will be notified immediately through Facebook that a gift has arrived. After all, physical gift cards are so old fashioned.
Facebook Gifts will offer iTunes digital gift cards in amounts of $10, $15, $25 or $50. In case you were wondering, Facebook Gifts also offers actual, physical gifts that will ship to your Facebook friend's real address. The service is sure to add to Facebook's revenue this holiday shopping season.