How much does the Apple TV cost?

ATV models

With the launch of the fourth generation Apple TV, there are now three different models available for purchase. The Apple TV 4 comes in two varieties and features the A8 processor.

Apple TV 4th generation with 32 GB of storage: $149
Apple TV 4th generation with 64 GB of storage: $199

The 3rd generation Apple TV continues to be available for $69.

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