Apple Stock

With iPhone 6 and iWatch excitement at a feverish level, Apple shares (NASDAQ: AAPL) once again closed the week at an all time high of $102.50. The buzz continued over the weekend as after hours trading led to a $103.06 opening price on Tuesday morning. At the time of this writing shares have been as high as $103.74.

The excitement stemmed from Apple's official announcement of a September 9th event in which the company will debut its flagship iPhone 6, as well as the iWatch (which, by the way, is not officially called the "iWatch" at this point). The event will be held at the Flint Center for the Performing Arts in Cupertino, which is a departure from the company's normal venue, the Yerba Buena Center in San Francisco. It will start at 1 PM Eastern, 10 AM, Pacific.

Apple (NASDAQ: AAPL) trading showed some increased activity early last week as share prices closed at an all-time high of $100.53 on Tuesday. Previously the highest price was $100.30 (adjusted for the 7-to-1 stock split). The bump was likely due to optimism from Morgan Stanley analyst Katy Huberty. In a note to investors, she wrote that iPhone 6 sales should be strong, but more interestingly, she expects Apple to ship 41 million iWatches by the end of the year, and possibly as many as 60 million. She also expects both products to enjoy healthy margins. Share price continued to rise for the rest of the week, closing on Friday at $101.32.

Morgan Stanley wasn't the only firm with a positive outlook on Apple. RBC analyst, Amit Daryanani, though he still holds his forecast at 56 million iPhone 6 sales before the end of the year, believes that new supply chain data could point to 70 to 80 million shipments by the end of 2014.

Apple (NASDAQ: AAPL) shares closed at an all-time high of $100.53 on Tuesday following positive reports from Morgan Stanley and RBC Capital Markets analysts. The previous all-time closing high was $702.10, which, after the 7-to-1 stock split, adjusts to $100.30.

In a note to investors obtained by AppleInsider, Morgan Stanley analyst Katy Huberty gave a strong endorsement to Apple. Most of her optimism derives from the large amount of sales she expects the iPhone 6 and the iWatch to generate. Coupled with this, she believes both products will have stronger margins than previous products, specifically the iPhone 5. She expects the iWatch to ship 41 million units in its

Apple (NASDAQ: AAPL) shares finished last week at $96.13 after reaching a 52-week high of $99.44 on Tuesday. Apple wasn't the only company to feel the end of the week dip however, as the Nasdaq fell over 2% amidst Wall St. anxiety about the Federal Reserve raising interest rates early next year. A slightly weaker than expected jobs report could ease those fears.

One of the notable pieces of news (or rumor) last week was the report that the iPhone 6 will launch on October 14th. This came via a source with firsthand knowledge of a Store Leader at an Apple Store meeting referring to that day as being "immense," and saying that October as a whole would be extremely busy. Most analysts had been pointing to mid to late September as the launch time, maybe that is when they will make the official announcement.

In a note to investors obtained by AppleInsider on Wednesday, investment firm UBS analyst, Steve Milunovich praised Apple (NASDAQ: AAPL) CEO Tim Cook's vision for the future of the company.

In the recent Q3 earnings call, Cook envisioned iOS 8 becoming ubiquitous - carried by everyone in their iPhones, at work on their Macs and iPads, in their cars with CarPlay, in their living rooms on Apple TV, and worn on their wrists as the iWatch. Milunovich refers to this ubiquity as the "Applesphere," and he believes it is the key