Apple CEO Tim Cook apologized for the iOS 6 Maps mess in an open letter to Apple customers on Friday. Even more surprising, Cook suggested unhappy iOS users download map apps from Apple competitors like Bing, MapQuest, Waze and Google.
Apple Maps has been widely ridiculed for featuring inaccurate information, mislabeled landmarks and other mistakes. Apple has said its new service will improve over time, but until then disappointed users are stuck using alternatives like Google's web app.
Google's Executive Chairman Eric Schmidt told reporters on Tuesday that there were no immediate plans to release a Google Maps application to the Apple App Store. However, inside sources told the New York Times on Wednesday that Google is in the process of developing a maps application for the iPhone and iPad. Unfortunately the app won't be available for a few months.
Here's Tim Cook's letter to Apple customers:
To our customers,At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
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There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.