Lady Gaga has announced the official release date for her new app-album. The album entitled ARTPOP, will be released as an iPad, iPhone and computer application on November 11. Gaga describes it as "a musical and visual engineering system that combines art, fashion, and technology with a new interactive worldwide community."
This is the first major app/album release since Bjork's Biophilia was released for iOS devices in 2011. The app was designed by Gaga's development team TechHaus, and aims to bring back the album experience by blending fashion and art with music. The launch of the album will be preceded by an "artRAVE", with collaborations from a number of famous artists including Robert Wilson, conceptual sculptor Jeff Koons and performance artist Marina Abramovic. Gaga will also release a new single from the album on August 19.
Here's the official announcement from Gaga's Facebook page:
"Built by TechHAUS, the technological branch of HAUS OF GAGA, the app itself is a musical and visual engineering system that combines art, fashion, and technology with a new interactive worldwide community – 'the auras'. Altering the human experience with social media, we bring ARTculture into POP in a reverse Warholian expedition."
"Exploring Gaga's existence as a cultural interface, the user will share in the 'adrenaline of fame; as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once on November 11, our 'BIG BANG!' On this day, HAUS OF GAGA venges with forte to bring the music industry into a new age: an age where art drives pop, and the artist once again is in control of the 'icon'.""In turn, the album ARTPOP musically mirrors Gaga's creative process as she passes through the mediums of each artist she collaborates with, scoring a blueprint of her journey. The result, a "rage" of electronic passion and fury, defining each artist process from beginning to end, ARTPOP could mean anything. But for her, this is a celebration of obsession. And on November 10, she will host an evening of artRave exhibiting Haus of Gaga projects as well as collaborations with Inez & Vinoodh, Robert Wilson, Marina Abramovic and Jeff Koons"
Fans will be able to pre-order ARTPOP on September 1.