It seems like each week we get a new survey about the upcoming June release of the iPhone. The latest, from ChangeWave, is reporting the highest numbers we've seen thus far.
In their survey of over 3,000 individuals, ChangeWave reported that almost 1 out of 10 people indicated they planned to purchase the iPhone when it became available. In a worldwide market where of approximately 1 billion mobile devices, this represents approximately 90 million units - nine times Apple's target of 10 million iPhone sales for 2008. In general, if the Apple is able to capture 9% of the extremely competitive mobile device market with its inaugural foray into the market, even the most conservative analyst would likely consider such an overwhelming success.
Reports like this latest one from ChangeWave may be helping to bolster investor confidence in Apple as the iPhone launch gets closer. Shares of Apple (AAPL) are holding steady at over $100 and are expected to continue to climb.A survey released earlier in the week suggested 6% would buy the iPhone after it's release, while Microsoft CEO Steve Ballmer suggested that Apple would be lucky to get two or three percent of the market. Of course, no one can predict how many iPhone units Apple will sell when the device finally launches. Evidently, however, no one seems to mind trying. Expect another survey to be released in the next day or two.