Where is Apple Fitness+?

How can I access Apple Fitness+ on iPad / Apple TV? How do I launch Fitness+ on iPhone?

Apple Fitness app iPhone

Apple Fitness+ can be accessed through the Fitness app on the iPhone, iPad, or Apple TV.

For those who already use an Apple Watch, Fitness+ appears as the center tab at the bottom of the iPhone Fitness app.

iPad and Apple TV owners must download the Fitness app from the App Store.