Apple introduces the iPhone 15 lineup

iPhone 15 Pro

Apple had its annual meet-and-greet for new products, this time featuring the iPhone 15 series. The iPhone 15 and iPhone 15 Plus come with a sleek design overhaul, showcasing a textured matte finish on a back made fully of glass. This new design aesthetic, combined with a contoured edge, makes for a visually appealing and ergonomic device. Ceramic Shield technology is incorporated to enhance durability.

The introduction of thinner bezels provides an immersive viewing experience, perfectly complementing the Super Retina XDR displays available in 6.1-inch and 6.7-inch sizes. Apple has made a significant shift by embracing USB-C technology, replacing the Lightning port once and for all. This transition not only improves connectivity but also streamlines data transfer.

Under the hood, the A16 Bionic chip powers these models, promising not just speed but also energy efficiency. This powerhouse chipset ensures that the Dynamic Island, computational photography capabilities, and everything else included in iOS 17 runs seamlessly. A standout feature is the 48MP Main Camera, enabling exceptional photography and pixel binning.

iPhone 15 Pro and iPhone 15 Pro Max

At a higher price point, Apple offers the iPhone 15 Pro and iPhone 15 Pro Max. While maintaining the color-infused back glass seen in the aluminum iPhone 15, the latest Pro models introduce a significantly lighter titanium frame, ensuring the device feels comfortable.

The smaller and curved bezels surrounding the Super Retina XDR displays contribute to a larger and more immersive visual experience. Powered by the A17 Pro chip, manufactured using a cutting-edge 3nm process, these iPhones set a new standard for performance and efficiency.

The camera system on the iPhone 15 Pro models provides multiple upgrades over its predecessor. The 48MP Main Camera, equipped with an f/1.78 aperture and nano-scale coating, captures photos with stunning clarity and reduced lens flare. The 12MP Ultra Wide camera offers a 120-degree field of view, while the 12MP Telephoto camera boasts a 5x optical zoom. The addition of 3D spatial computing video capture is compatible with the upcoming Apple Vision Pro.

The Action Button is a notable addition, offering customizable functions and varying levels of haptic feedback. This button enhances the overall user experience, providing quick access to essential functions.


While the iPhone 15 and iPhone 15 Plus are driven by the A16 Bionic chip, ensuring reliable and efficient operation, the iPhone 15 Pro series steps up the game with the A17 Pro chip. This new-generation chipset, with its 19 billion transistors and 6-core CPU, offers a significant boost in performance and efficiency.

The 16-core Neural Engine in the iPhone 15 Pro models processes a staggering 35 trillion operations per second. This not only enhances machine learning but also keeps your personal data secure on your device. The 5-core GPU, with 50% more memory bandwidth, ensures smooth graphics for streaming and gaming enthusiasts.

Both iPhone models are equipped with a second-generation Ultra Wideband chip, extending connectivity range and enhancing device finding. Apple also introduced Roadside Assistance via satellite, in partnership with AAA. This feature ensures that even when you're in areas with no cellular or Wi-Fi coverage, help is just a tap away.

Price and Availability

The iPhone 15 starts at $799, and the iPhone 15 Plus starts at $899. The iPhone 15 Pro series begins at $999 for the 128GB model, while the iPhone 15 Pro Max starts at a price of $1,199 for 256GB. After a pre-order period starting on September 15, the complete iPhone 15 lineup hits stores on Friday, September 22, 2023.