IKEA

Apple's iPhone 8 and iPhone 8 Plus arrived in stores last week. One of the highlights of the new design is a glass back with support for Qi wireless charging. While IKEA has offered home furnishings with built-in charging pads since 2015, the company launched an advertising campaign to promote its Qi offerings to Apple fans.

IKEA plans to add Apple HomeKit capabilities to its line of smart lighting known as TRÅDFRI this summer. The firmware update will bring smart home technology within reach of even more people across the globe, thanks to the relatively affordable options IKEA provides. According to the press release, IKEA will soon make its $80 TRÅDFRI gateway kit compatible with Google Assistant and Amazon Alexa as well as Apple HomeKit.