The New Yorker is giving away a free digital copy of its August 13 & 20, 2012 issue to anyone who downloads their new iPhone app launched on Tuesday. Users who download the app for free can buy future single issues or subscribe to a monthly or yearly membership.
The iPhone version features an exclusive introduction to The New Yorker app by Lena Dunham and Jon Hamm, social networking sharing, a weekly slide show of all the current issue’s cartoons, plus more. The new app also makes downloading individual issues a little lighter than before. iPad users were forced to download well over 100MB per issue, while this week's iPhone edition is only 23MB to download.