Fitbit Announces New Force Wristband with Real-time iOS 7 Notifications

Fitbit has followed up its popular Flex wristband with the Bluetooth 4.0 enabled Fitbit Force. The wireless activity accessory includes most of the same features as its predecessor, but adds a new OLED display. The Force accurately measures steps, distance, calories burned, and contains an altimeter to track how high you climb each day.

Fitbit Force

The Force is also equipped with a sleep monitoring and silent wake alarm that tracks how many hours you slept, and it allows users to stay motivated with online and mobile badges and leaderboards.

iOS 7 users will be able to take advantage of the Force's new "smart call notifications." Users can choose to receive real-time incoming alerts on their Force when their iPhone 4s or higher is nearby.

The Fitbit Force is now available from for $130. It will also be available from select retailers in "two-three weeks."