Where is the wrist strap for Apple TV Siri Remote?

Siri Remote strap sold separately

Gaming can be dangerous, as Wii owners learned before Nintendo developed a wrist strap to prevent flying remotes and broken television screens. Apple TV gamers may experience the same risks using the Siri Remote to control some of their favorite Apple TV games.

The Siri Remote packaged with the fourth generation Apple TV does not include a wrist strap. The Apple TV 4G wrist strap for Siri Remote is sold separately.