Apple dominates holidays with 49 percent of device activations

Flurry Mobile

Mobile devices, such as smartphones, phablets and fitness trackers, were some of the most popular holiday gifts of 2015, according to Flurry Mobile. The Yahoo-owned analytics firm reported on Monday that device activation and app downloads shattered records with Apple leading the way.

Apple accounted for 49.1 percent of all devices activated during Christmas week. This is a slight decline from last year when Flurry Mobile estimated 51.3 percent of mobile devices activated throughout the holidays belonged to the iPhone-maker. Samsung nabbed 19.8 percent of the Christmas week activations and Nokia, LG and Xiaomi were left fighting over the scraps at 2 percent, 1.7 percent and 1.5 percent, respectively.

Flurry Mobile also noted that smaller smartphones may be officially dead. Phablets accounted for 27 percent of new activations, which is a large increase from last year. Activations for smaller 3.5-inch devices were only at 1 percent, and 7-inch tablets, such as the iPad mini, made up 9 percent. Apple's newest tablet the iPad Pro barely registered with less than 1 percent.

It is still unknown how many Apple Watch units sold over the holidays, but some our speculating that Fitbit may have dominated holiday sales based on the amount of Fitbit app downloads. The free Fitbit iOS app topped the Apple App Store charts on Christmas Day, but it has since fallen off the charts.