iPhones Generate Half of All Mobile Ad Requests

For the first time, iPhones have taken a solid 50% share of global AdMob traffic. This means that iPhone users generate more requests more often than any other smartphone in the world.

This has been the case for some time, as the iPhone has consistently outperformed its actual hardware market share. Although iPhone users demand more bandwidth than average smartphone users, the platform also offers many apps with plenty of room for advertising.

AdMob reported the October numbers with the US share of iPhone ad requests at 55%. Apple's record high was 69% of all US smartphone requests in May 2009. The trend has been steadily increasing since the fourth quarter of 2008, when the iPhone first broke past the 10% barrier both in the US and globally.

AdMob produces Mobile Metrics Reports every month. The company was recently purchased by Google in a 750 million dollar deal.

The October report focused heavily on Symbian, RIM and Google's own Android operating system in the details. Both the iPhone and Android platforms use three times more data share than their actual sales numbers would suggest.