iPhones Generate Half of All Mobile Ad Requests
Submitted by Bob Bhatnagar on
For the first time, iPhones have taken a solid 50% share of global AdMob traffic. This means that iPhone users generate more requests more often than any other smartphone in the world.
This has been the case for some time, as the iPhone has consistently outperformed its actual hardware market share. Although iPhone users demand more bandwidth than average smartphone users, the platform also offers many apps with plenty of room for advertising.