How to find augmented Star Wars characters on Force Friday II
Submitted by Marshall Walker on
The hunt for Star Wars characters will kick off at 12:01 a.m. PDT (3.01 a.m. ET) on Sept. 1 in over 20,000 retail locations across 30 different countries, according to Reuters. The new Disney-sponsored promotion will allow fans of the Sci-Fi franchise to interact with different Star Wars characters, such as Rey or Chewbacca, at different retail locations across the US.
The event, to get people in stores to purchase upcoming Last Jedi merchandise, will use augmented reality technology to display Star Wars characters at participating retail locations, like Apple, Wal-Mart, Target, Best Buy and more. Shoppers will be able to take photos or videos of the characters using their smartphone cameras and share them on social media. 5 new characters and collectible data chips will be introduced every day.