After revamping its App Store Review guidelines with new rules on children’s applications, Apple emailed developers with additional details on its new iTunes "Kids" category. Apple originally previewed the new category for children at WWDC in June. The new section "provides parents with a place on the App Store to find age-appropriate apps for children," according to the email sent out by Apple. The letter also breaks down the age subcategories as 5 & under, 6-to-8, and 9-to-11.
Apple has revamped the App Store a few times this year to make it more parent and school friendly. In April, the company made app age ratings more visible, and added a pop-up warning to all 17+ rated content. Apple also created a new system for "educational institutions" to add individual accounts for children under the age of 13.
Earlier this month, Apple adopted part of the US government’s Children’s Online Privacy Protection Act (COPPA) that prevents apps from collecting kids’ photos, videos, and any personal info. Here are the new rules added to Apple's App Store Review Guidelines:
“17.3 Apps may ask for date of birth (or use other age-gating mechanisms) only for the purpose of complying with applicable children’s privacy statutes, but must include some useful functionality or entertainment value regardless of the user’s age
17.4 Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, persistent identifiers, the ability to chat, or other personal data) from a minor must comply with applicable children’s privacy statutes.”