Prepare Yourself for the Gold iPhone!

Rumors of a gold iPhone have been floating around since June, but no one has been taking them seriously, until now. Citing "sources in a position to know," and other blogs such as iMore, the normally reliable John Paczkowski of AllThingsD, claims Apple will release an “elegant gold tone" iPhone in September. But why?

Gold iPhone

As iMore points out, the rumored iPhone 5S is only expected to receive a bump internally, not externally. Perhaps Apple is just trying to spice up what could potentially be perceived as another "boring" iPhone S model launch by adding a third color option. According to Paczkowski, Apple probably chose gold because it's "the easiest colors to anodize," and it is a "sought-after color option at the higher end of markets like China."

If current iPhone rumors are true, Apple is also set to announce a low cost iPhone in black, white, pink, yellow, blue and red options. This has some iOS fans worried that Apple is returning to its "more models is better" approach that it had when Steve Jobs was absent from the company.

Apple is expected to announce the iPhone 5S in black, white and gold, alongside the rumored plastic, low cost iPhone 5C on September 10, 2013.