AAPL

With iPhone 6 and iWatch excitement at a feverish level, Apple shares (NASDAQ: AAPL) once again closed the week at an all time high of $102.50. The buzz continued over the weekend as after hours trading led to a $103.06 opening price on Tuesday morning. At the time of this writing shares have been as high as $103.74.

The excitement stemmed from Apple's official announcement of a September 9th event in which the company will debut its flagship iPhone 6, as well as the iWatch (which, by the way, is not officially called the "iWatch" at this point). The event will be held at the Flint Center for the Performing Arts in Cupertino, which is a departure from the company's normal venue, the Yerba Buena Center in San Francisco. It will start at 1 PM Eastern, 10 AM, Pacific.

Apple (NASDAQ: AAPL) trading showed some increased activity early last week as share prices closed at an all-time high of $100.53 on Tuesday. Previously the highest price was $100.30 (adjusted for the 7-to-1 stock split). The bump was likely due to optimism from Morgan Stanley analyst Katy Huberty. In a note to investors, she wrote that iPhone 6 sales should be strong, but more interestingly, she expects Apple to ship 41 million iWatches by the end of the year, and possibly as many as 60 million. She also expects both products to enjoy healthy margins. Share price continued to rise for the rest of the week, closing on Friday at $101.32.

Morgan Stanley wasn't the only firm with a positive outlook on Apple. RBC analyst, Amit Daryanani, though he still holds his forecast at 56 million iPhone 6 sales before the end of the year, believes that new supply chain data could point to 70 to 80 million shipments by the end of 2014.

Apple (NASDAQ: AAPL) shares closed at an all-time high of $100.53 on Tuesday following positive reports from Morgan Stanley and RBC Capital Markets analysts. The previous all-time closing high was $702.10, which, after the 7-to-1 stock split, adjusts to $100.30.

In a note to investors obtained by AppleInsider, Morgan Stanley analyst Katy Huberty gave a strong endorsement to Apple. Most of her optimism derives from the large amount of sales she expects the iPhone 6 and the iWatch to generate. Coupled with this, she believes both products will have stronger margins than previous products, specifically the iPhone 5. She expects the iWatch to ship 41 million units in its

Apple Inc. (NASDAQ: AAPL) closed at $94.43 with a volume of just under 50 million shares, which is about average in recent weeks. As of this writing, AAPL is trading at $94.66, which doesn't seem too exciting considering the company is widely expected to post strong numbers when it releases its Q3 earnings after today's closing bell. The iPhone largely drove sales in the first half of 2014 and, according to Bidness Etc., third quarter sales will be strong as well, with analysts expecting 35.88 million units sold (UPDATE: Q3 earnings report is in). This will miss second quarter sales of 43.72 million units, but it was expected that customers would hold off buying new iPhones this quarter, with the iPhone 6 launch just around the corner.

In other news, we recently reported that Apple CEO Tim Cook was looking for new members for Apple's Board of Directors. This past week, on Thursday, Apple announced that Susan L. Wagner, founding partner and director of BlackRock, has been elected to Apple's board of directors. She will replace Bill Campbell, the board’s

According to the Wall Street Journal, Apple (NASDAQ: AAPL) CEO Tim Cook is "actively seeking" new members for the tech giant's board of directors.

The current board is aging and, as noted by WSJ, known for its loyalty to Steve Jobs, which could make things difficult for Cook moving forward. Presently the board consists of seven outside members, six of whom are above the age of 63, four of whom have served for over a decade. Intuit CEO Bill Campbell and J. Crew