The thaw between Apple and Amazon continues. Hot on the heels of Amazon Prime Video coming to the Apple TV, Amazon has decided to start selling Apple's set top box in its online store. Amazon.com has already posted new product pages for different Apple TV models, although as of this writing they are still unavailable for purchase. Interested buyers can click a button to receive email notification when the products are ready to ship.
Amazon Prime Video
After months of waiting, Apple TV owners with Amazon Prime subscriptions can now skip AirPlay. The tvOS App Store features Amazon Prime Video, a stand-alone app bringing thousands of movies and TV shows to streaming directly on the Apple TV. Both fourth-generation Apple TV and Apple TV 4K models support the app, which is a free download on the App Store. Support will also be provided for the third-generation Apple TV with no App Store access.
Amazon video fans may soon be able to watch their favorite Prime shows and movies directly on the Apple TV. Currently, Amazon Prime Video subscribers must AirPlay streaming content to the set top box using an iOS device like the iPhone or iPad. According to reports, a native Apple TV app from Amazon should arrive in the App Store during the third quarter of 2017.
Starting today Amazon customers can now access the company's Prime Video service for $8.99/per month instead of shelling out $99 a year. Amazon repositioned its video streaming service as a monthly standalone to take on Netflix, who is now charging $9.99/per month. Amazon will also offer a monthly option for its Prime shipping service for $10.99.
The biggest difference between the two streaming giants is Amazon's lack of an Apple TV app. Apple TV users can only watch Amazon content on their TV sets by downloading the free Amazon Video app and streaming it via AirPlay from their iOS device. There have been rumors that Amazon is working on an Apple TV app, but it has never been launched. Other popular streaming services such as Netflix, Hulu and HBO NOW all offer their own Apple TV apps.