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T-Mobile CEO John Legere announced new initiatives for businesses and consumers at its Un-carrier 9.0 event in New York on Wednesday. The company explained its plans to simplify wireless pricing with its new "Un-contract" initiative and said it would pay "outstanding device payments" for new customers who drop their current carrier and switch to T-Mobile.

T-Mobile promised its current subscribers that their Simple Choice rates would never go up as long as they remain customers, and that users with unlimited 4G LTE plans will be able to keep the same rates for a minimum of two years. T-Mobile hopes to put an end to the practice of offering short-term promotions to woo customers, just like it did when it ended long-term contracts with its Un-carrier initiative in 2013.

Just a week after announcing its partnership with HBO for launching HBO Now, a streaming service that will give customers access to HBO's full content without a cable or satellite subscription, it appears that Apple (NASDAQ: AAPL) is planning to expand its TV content further. According to The Wall Street Journal, Apple wants to bundle programming, but intends to trim the fat - the hundreds of superfluous, low quality channels that cord-cutters despise.

Apple is reportedly in talks with ABC, CBS and Fox to bring a package of about 25 channels to customers. However, the company is not in talks with NBCUniversal, due to a falling out with parent company Comcast while in similar talks last year. It is rumored that Apple felt Comcast was negotiating just to buy time in order to launch its own web-based set top box. Agreements with

After dipping its toes in the mobile game waters by releasing Pokémon TCG Online to the iPad, Nintendo has decided to team up with the Japanese game developer DeNA to release more games to "smart devices." Nintendo will create new titles instead of porting existing content over to smarthphones and tablets.

Nintendo President Satoru Iwata said that talks about bringing its characters to mobile devices began 2010, but things were not finalized until last year. This is a stark contrast to an interview he did in 2011 with the Japanese news site Nikkei, when he stated that NIntendo would never consider making games for mobile devices. Iwata believed that mobile games would only bring temporary gain and not help sustain NIntendo's core business model of selling home game consoles, but he has since changed his tune. Iwata now thinks mobile titles will work as a "bridge” to help people buy more physical Nintendo products.

It was a big week for sequels with three popular titles launching on Thursday. 2K Games and Firaxis released the followup to Civilization: Beyond Earth called Sid Meier's Starships. The strategy game allows players to build and command a fleet of starships in the Beyond Earth universe. Sid Meier's Starships is available now on the App Store for the iPad, and for the Mac and PC via Steam. There is no iPod or iPhone version of the game.

As expected, Dungeon Hunter 5 was also launched as a free-to-play title on the App Store and the Five Nights at Freddy's 3 is also now available for $2.99.

Ironhide Game Studio announced on Thursday that Kingdom Rush Frontiers will be updated with a new endless challenge mode called "Temple of Ethereal Evil" on March 18. The update will also add a new hero to the game.

Members of the general public who enjoy having the latest and greatest beta software installed on their iOS devices are in luck. As previously announced, Apple has made iOS 8.3 beta 3 available through their Beta Software Program website. The same software seeded to developers earlier today is in a phased rollout to be tested by those without iOS developer accounts.

This marks the first time Apple has seeded a beta version of iOS to the general public, following a similar program that allows Mac owners to test the latest OS X. For those who haven't already joined the Beta Software Program, signing up requires entering a valid Apple ID. Once signed into the Apple Beta Software Program website, the beta firmware can be installed by following the on screen instructions.