Virgin Atlantic, Duane Reade Deploy iBeacons
Submitted by Jon Reed on
The list of retailers using Apple's (NASDAQ: AAPL) iBeacon technology continues to grow, as New York City pharmacy chain Duane Reade and British airline Virgin Atlantic both announce plans to deploy the Bluetooth low energy (BLE) transmitters at their places of business.

Apple's iBeacon is the company's trademark indoor positioning system that uses Bluetooth low energy technology, also known as Bluetooth Smart, to interact with mobile devices via transmitters. iBeacon first debuted at Apple's WWDC in June 2013, and the number of major retailers adopting the technology has been growing