Location Services

Apple has finally addressed complaints that its mobile devices including the iPhone and iPad are tracking users by recording cellular tower triangulation data. The company issued a Q&A document to explain exactly what's happening on the devices they manufacture and how they plan to remedy the issues that even some members of Congress have expressed concerns over.

Apple is already facing lawsuits over the tracking issue, which was revealed by security researchers. Although individual devices have locally stored logs of location data going back as far as the installation of iOS 4.0, Apple insists that the company can't track individuals as any data it collects is anonymous and encrypted. According to the Q&A document, the purpose of these transmissions is to build better location based services and individual iPhones are never tracked at all.

Reports that iPhones are tracking and storing your every move are causing some Congressional leaders concerned about privacy to question Apple's motives. Reactions to yesterday's revelations that a single unencrypted file on iPhones has been recording location data since the installation of iOS 4 has been mixed.

Some have reacted with amusement, looking at maps of their whereabouts using the open source iPhone Tracker software posted on the web by researchers Alasdair Allan and Pete Warden. Others are wary of Apple's purpose and concerned that this location data is routinely backed up to computers using iTunes.

Recently revealed patents point to Apple developing a native location reporting app that would make it possible to broadcast your iPhone location to friends and see who's nearby. The patent, filed in June 2009, is titled "Push-Based Location Update" and is credited to four Apple engineers.

The Friend Locator app would track users based on their iTunes account login, and feature voluntary privacy controls such as blocking individual users from seeing your location. Those who have their iPhone set to push location updates will be listed along with their location and the distance, or as a push pin on a map.

More evidence has surfaced that Apple is working on navigation software for the next-generation iPhone. The company recently acquired online mapping company Poly9. This is not the first tech company specializing in mapping to be picked up by Apple.

Placebase, a mapping services company was also bought by Apple in 2009. Speculation is rampant that Apple may integrate both companies' technology in a new mapping and/or navigation app for the iPhone 5. Google maps are currently featured in iOS products, but the relationship between Google and Apple has been rocky lately. Google has also launched its own competing free GPS navigation app for Android platforms.

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