Verizon Drops Data Plan Pricing for a Limited Time
Submitted by Frank Macey on
This week Verizon launched new data plans along with reduced pricing on select plans for a limited time. There are now 12 shared data amounts to choose from, starting at 500 MB and going up to 20 GB. According to Re/code, the move was associated with a graphic depicting the move as a price cut.

Company representatives have downplayed calling the revised plans a discount, instead framing the plans as delivering additional data for the same cost. In any case, the battle for mobile subscribers has escalated with T-Mobile and Sprint challenging the largest carriers in the market to lower data plan pricing and add features. AT&T recently launched Rollover Data, responding to T-Mobile's Data Stash.



