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Apple held their widely anticipated iPhone OS 3.0 preview today in Cupertino, California. There are 100 new features on the way in the new operating system, which will ship this summer and cost nothing for existing iPhone users (iPod Touch users will pay $9.95 for the update).

Scott Forstall, the head of iPhone software development, described iPhone OS 3.0 as "a major update to the operating system." Here's a list of the features announced at the event:

The official CBS Sports Mobile NCAA® March Madness On Demand® application is available now from the Apple AppStore. For only $4.99 any college basketball lover with an iPhone or iPod Touch can view scores, news, schedules, brackets, and even live games.

When using a Wi-Fi connection free streaming video of ongoing games is available. The application also delivers live game audio over a 3G or EDGE data connection. All games from the first round until the NCAA® Championship are included, along with video highlights from each game.

Billed as an advance preview, Apple's March 17th event to discuss the iPhone OS 3.0 software and SDK is generating quite a buzz. Most speculation revolving around the event has rehashed old, tired rumors about features that have failed to materialize on the iPhone, however there are some new developments.

Two of the most interesting new firmware 3.0 predictions are reports of a revised SpringBoard and possible iPhone support for magnetometers. A update to the SpringBoard could include features to help organize multiple applications into folders or categories on the home screen. Magnetometer? Think digital compass, à la Android G1.

Now the entire Kindle library of books, magazines and newspapers is accessible without a Kindle device. All you need is your iPhone or iPod Touch, the free application released by Amazon, and your Amazon account. Just install the Kindle app, then register your iPhone with Amazon by entering your account information.

After you're in, you have access to all titles you've purchased through Amazon's website or with your Kindle. 225,000 titles are available, and $9.99 will deliver you a New York Times bestseller immediately. For $1.25 a month you can get the current issue of the Atlantic (sans pictures) delivered automatically as soon as the new issue hits newsstands.

The refurbished iPhones are back! Now available through the AT&T website. Both iPhone 3G models, the 8GB and 16GB, are available with free two-day shipping. Including the refurb discount, this puts the price of an 8GB model at $99 and the 16GB at $199.

Besides being a great deal, the phones come with a warranty of at least 90 days. Apple can provide more details about the specific length of your warranty on their website if you provide the serial number. According to AT&T, these refurbished devices are previously owned, and have been unused or lightly used and returned within the 30-day trial period.