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In their latest addition to the iPhone video tour section on the official iPhone website, a tutorial on how to activate your iPhone, Apple has announced the pricing details behind AT&T's iPhone service plans. As previously reported by iPhoneFAQ, customers purchasing the iPhone at an Apple retail store or Apple's online store will not be required to be AT&T customers at the time of purchase.

Though reason would dictate that we'll all hear the real specifics of the iPhone data plan in the next few days, one of the more reliable rumor mills - the Boy Genius Report - released information indicating that the iPhone data plan AT&T Wireless plans to offer might be called the "iPlan".

A few days ago, a rumor started circulating that Apple and Nintendo may be teaming up in a fashion which would find Nintendo delivering games for the iPhone. The rumor is definitely enough to perk up a few heads, but unfortunately comes from an unnamed, unconfirmed source.

A few days ago we alerted you to a new and improved version of Apple's iPhone website. Now we're doing it again. Apple has updated the iPhone section of their web site again, including some interesting new content.

Most prominent is the new guided tour video, which at roughly 20 minutes long, walks through the features and capabilities of the iPhone at a more intimate level than we've previously seen.

The TV ads have also been updated to include the new ad highlighting the recently announced YouTube capabilities of the iPhone.

As there is apparently an insatiable desire for iPhone market research, which may or may not surprise you, there is no shortage of analyst opinions or survey results to write about. The problem is that, most often, they aren't worth writing about. There's little information on which to base market research on at this point, mostly due to the fact that Apple and AT&T have been less than forthcoming with details about the iPhone.