Verizon spokeswoman Debra Lewis told Apple Insider that new smartphone customers will no longer be offered unlimited data plans starting Thursday, July 7.
New mobile customers will be able to enroll in Verizon's "usage-based" billing program. Current Verizon customers will not be affected by the change, and upgrade-eligible customers will be able to move to a new mobile device while retaining their plans.
"We have lots of different ways for customers who may not be accustomed to this kind of stuff to check their usage in terms of data alerts, online tools, data calculators, things like that to help people decide what is the right plan for them," Lewis said.
Apple Insider reports that new customers, or current customers without a data plan, will have four options for "different capped monthly data plans: $10 for 75MB, $30 for 2GB, $50 for 5GB, and $80 for 10GB." Customers who exceed their capped plan will be charged $10 per gigabyte or $10 per 75MB on the entry-level plan.