Paying two hundred bucks for a new iPhone on a two-year contract is quickly becoming a thing of the past. Verizon has jumped on the bandwagon with carriers like T-Mobile, offering new data plans and eliminating subsidies for new customers. The change effectively separates the cost of hardware from data pricing and line connection charges.
iPhone data plan
New pricing and data plans are taking effect on Saturday for AT&T customers who are Mobile Share Value plan subscribers. The company also announced that customers on a new 15GB plan or higher get unlimited voice calling and text messaging to Canada and Mexico. The revised plans continue to include rollover data, which rolls over any unused data from an individual month into the following billing period. Some existing plans will be scrapped in favor of different usage tiers and new pricing:
This week Verizon launched new data plans along with reduced pricing on select plans for a limited time. There are now 12 shared data amounts to choose from, starting at 500 MB and going up to 20 GB. According to Re/code, the move was associated with a graphic depicting the move as a price cut.
Company representatives have downplayed calling the revised plans a discount, instead framing the plans as delivering additional data for the same cost. In any case, the battle for mobile subscribers has escalated with T-Mobile and Sprint challenging the largest carriers in the market to lower data plan pricing and add features. AT&T recently launched Rollover Data, responding to T-Mobile's Data Stash.
Reduced pricing is the name of the game as AT&T continues to revamp its mobile offerings to battle the competition. Single-line data plan customers are the latest to benefit, as the company is slashing the price of its 2GB data plan. Subscribers can save $15 over the previous offering, with the new plan going for $65 per month.
In addition to 2GB of data, the single line plan includes unlimited voice calling and text messages, unlimited international texting, and 50GB of cloud storage. Users can even add a second line to share the 2GB data pool for an additional $25. This prices the 2GB data plan with two lines at $90 per month.
Competition between carriers offering unsubsidized iPhones, contract-free data plans and other options keeps getting hotter. AT&T Mobility has taken another step in this direction, and now offers its Mobile Share plans with no-contract pricing. Mobile Share Value Plans are now available, promising to save AT&T subscribers $15 per month.
The new plans officially launched on December 8th. AT&T seems to be directly competing with T-Mobile's recent offerings, which remove subsidized devices from the equation. With AT&T Next, customers can choose to purchase a new iPhone outright with no contract or sign up for a monthly installment payment plan.