Fitbit to kick off CES 2016 with Tuesday morning press conference
Submitted by Anders Batten on
CES 2016 officially kicks off for everyone on January 6, but Fitbit will get the ball rolling on Tuesday with an early morning keynote during press day (January 5). The fitness tracking company plans to capitalize on its successful holiday sales by holding the first press conference of the week at 7:30 a.m.. It is unknown exactly what Fitbit plans to announce during the event, but analysts expect new slimmer devices with more capabilities and sensors. It will be interesting to see if Fitbit can continue holding off the Apple Watch and remain the leading fitness device manufacturer. The company's free iOS app recently led Apple App Store downloads in December suggesting it had strong sales throughout the 2015 holidays.




