The annual NCAA college basketball tournament has arrived. This year, the March Madness Live app has been updated to include support for Live Activities, CarPlay, and more. It serves as a one-stop shop for all things March Madness on the iPhone, iPad, Apple TV, and Apple Watch. The only catch: a TV provider sign in is required to exceed the free 3-hour preview period.
Apple started broadcasting exclusive Major League Baseball content earlier this season. Every Friday, two regular season MLB games stream live on Apple TV+ and nowhere else. These games are available to all Apple TV+ subscribers across the US and several additional countries, along with live pre-game and post-game analysis.
Live streaming of every Major League Soccer (MLS) match is coming to the Apple TV app next year. For 10 years starting in 2023, Apple has an agreement with MLS to broadcast every match without any local restrictions or blackouts. MLS matches will not be included in the standard Apple TV+ subscription, but pricing for MLS access has not yet been announced.
IMDb TV is a completely free streaming video service with thousands of shows and movies available on demand. No paid subscription is needed to access the content, although it is ad supported. Parent company Amazon contends that there are half as many advertisements on IMDb TV as there are on live television.
HBO has released its latest streaming platform to Apple device owners, including the Apple TV, iPhone, iPad, iPod touch, and Mac. HBO Max is the top-level, premium streaming service from HBO, with the largest library of content in the HBO family.