T-Mobile "Abolishes Consumer Overages"

After changing the way mobile providers dealt with cellphone subsidies, T-Mobile has now decided to "abolish consumer overages". The mobile carrier today announced part three of its new three part Un-carrier movement. Part one involved rolling out the company's Starter Plan which gave "value-conscious Americans" unlimited talk, text and up to 500MB 4G LTE data for only $40. Part two, entitled "Operation Tablet Freedom," allowed tablet owners to save money while upgrading to a 4G LTE model.

Abolishes Consumer Overages

Part three challenges AT&T, Verizon and Sprint to eliminate overage penalties. John Legere, president and CEO of T-Mobile, who says "overage fees are flat out wrong," has created a petition on Change.org asking all wireless carriers to abolish their "greedy, predatory" practices.

T-Mobile Announces $40 Simple Starter Plan for "Value-Conscious Americans"

T-Mobile today announced the continuation of its "Un-carrier revolution" by rolling out the first of three new data plans geared towards "value-conscious Americans". The company's first offering is the Simple Starter value plan which gives users unlimited talk, text and up to 500MB 4G LTE data for only $40.

T-Mobile Simple Starter Plan

Users who exceed their 500MB bandwidth cap will have the opportunity to buy "additional data sessions" instead of being hit with extra charges, according to the official T-Mobile announcement.

T-Mobile Offers $250 to BlackBerry Users Who Upgrade Their Device

T-Mobile CEO John Legere recently created a social media storm after his company sent out emails urging BlackBerry users to switch to the iPhone 5s. The backlash caused BB CEO John Chen to pen a blog post condemning Legere for not speaking to him before launching a "clearly inappropriate and ill-conceived marketing promotion." How did T-Mobile respond? By offering BlackBerry users $250 if they trade-in their current device for a new model:

T-Mobile BlackBerry

"Starting this Friday, we’re offering $200 credit toward a new device when you trade in your current BlackBerry and upgrade to one of the latest, greatest devices. Purchase any device we offer at T-Mobile. It’s that simple. Bring in your old, working BlackBerry and we’ll give you $200 toward a new BlackBerry or any of our other state-of-the-art smartphones.i In addition, for those existing T-Mobile BlackBerry customers trading-in and choosing a new BlackBerry Q10 or Z10, we’re offering an ADDITIONAL $50 off the purchase price of that new BlackBerry. These offers will be available for a limited time.

T-Mobile Trolls Other Carriers with Breakup Photos

T-Mobile is quickly becoming the Troll Carrier instead of the Uncarrier. After a very successful CES where John Legere was kicked out of an AT&T party, the T-Mobile CEO has taken to Twitter to post images of customers breaking up with their carriers.

T-Mobile  Uncarrier Part 4

T-Mobile has entered phase 4 of its Uncarrier movement by paying the early termination fees of customers who ditch their current carrier contracts and trade in their devices. This new deal has spawned a hilarious Twitter campaign where Legere (@JohnLegere) has been re-tweeting photos of customers breaking up with AT&T, Sprint and Verizon.

Leaked Ad Reveals T-Mobile Will Pay Your Early Termination Fees

It has been a busy few days for the Deutsche Telekom-owned T-Mobile. The Uncarrier recently paid $2.37 billion for blocks of Verizon Wireless' 700MHz spectrum, and its own CEO John Legere was kicked out of AT&T's CES party on Tuesday. Legere also took to Twitter to accuse AT&T of copying T-Mobile, and he released a statement in response to AT&T's new plan to pay T-Mobile customers $450 worth of credit to switch carriers.

Leaked T-Mobile Ad

"This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them. I’m flattered that we have made them so uncomfortable! We used AT&T’s cash to build a far superior network and added Un-carrier moves to take tons of their customers – and now they want to bribe them back!"

"Consumers won’t be fooled…nothing has changed; customers will still feel the same old pain that AT&T is famous for. Just wait until CES to hear what pain points we are eliminating next.


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