T-Mobile

After changing the way mobile providers dealt with cellphone subsidies, T-Mobile has now decided to "abolish consumer overages". The mobile carrier today announced part three of its new three part Un-carrier movement. Part one involved rolling out the company's Starter Plan which gave "value-conscious Americans" unlimited talk, text and up to 500MB 4G LTE data for only $40. Part two, entitled "Operation Tablet Freedom," allowed tablet owners to save money while upgrading to a 4G LTE model.

Part three challenges AT&T, Verizon and Sprint to eliminate overage penalties. John Legere, president and CEO of T-Mobile, who says "overage fees are flat out wrong," has created a petition on Change.org asking all wireless carriers to abolish their "greedy, predatory" practices.

T-Mobile today announced the continuation of its "Un-carrier revolution" by rolling out the first of three new data plans geared towards "value-conscious Americans". The company's first offering is the Simple Starter value plan which gives users unlimited talk, text and up to 500MB 4G LTE data for only $40.

Users who exceed their 500MB bandwidth cap will have the opportunity to buy "additional data sessions" instead of being hit with extra charges, according to the official T-Mobile announcement.

T-Mobile CEO John Legere recently created a social media storm after his company sent out emails urging BlackBerry users to switch to the iPhone 5s. The backlash caused BB CEO John Chen to pen a blog post condemning Legere for not speaking to him before launching a "clearly inappropriate and ill-conceived marketing promotion." How did T-Mobile respond? By offering BlackBerry users $250 if they trade-in their current device for a new model:

"Starting this Friday, we’re offering $200 credit toward a new device when you trade in your current BlackBerry and upgrade to one of the latest, greatest devices. Purchase any device we offer at T-Mobile. It’s that simple. Bring in your old, working BlackBerry and we’ll give you $200 toward a new BlackBerry or any of our other state-of-the-art smartphones.i In addition, for those existing T-Mobile BlackBerry customers trading-in and choosing a new BlackBerry Q10 or Z10, we’re offering an ADDITIONAL $50 off the purchase price of that new BlackBerry. These offers will be available for a limited time.

T-Mobile is quickly becoming the Troll Carrier instead of the Uncarrier. After a very successful CES where John Legere was kicked out of an AT&T party, the T-Mobile CEO has taken to Twitter to post images of customers breaking up with their carriers.

T-Mobile has entered phase 4 of its Uncarrier movement by paying the early termination fees of customers who ditch their current carrier contracts and trade in their devices. This new deal has spawned a hilarious Twitter campaign where Legere (@JohnLegere) has been re-tweeting photos of customers breaking up with AT&T, Sprint and Verizon.

It has been a busy few days for the Deutsche Telekom-owned T-Mobile. The Uncarrier recently paid $2.37 billion for blocks of Verizon Wireless' 700MHz spectrum, and its own CEO John Legere was kicked out of AT&T's CES party on Tuesday. Legere also took to Twitter to accuse AT&T of copying T-Mobile, and he released a statement in response to AT&T's new plan to pay T-Mobile customers $450 worth of credit to switch carriers.

"This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them. I’m flattered that we have made them so uncomfortable! We used AT&T’s cash to build a far superior network and added Un-carrier moves to take tons of their customers – and now they want to bribe them back!"

"Consumers won’t be fooled…nothing has changed; customers will still feel the same old pain that AT&T is famous for. Just wait until CES to hear what pain points we are eliminating next.