T-Mobile is really determined to turn the mobile world upside down by breaking all the rules. At an event in New York today, T-Mobile announced its new JUMP plan, which allows customers to upgrade their phones up to twice a year.
"We are going to redefine a stupid, broken and arrogant industry," T-Mobile US CEO John Legere said at the press event. "Two years is too long to be locked into a phone. That's 730 days of watching new phones come out that you cannot have."
T-Mobile subscribers can join the the JUMP program for only $10 a month. After the first six months of enrollment, JUMP subscribers will be able to trade in eligible phones to participating T-Mobile stores and upgrade to a new device. Equipment Installment Plans will be erased, and customers will be able to buy their new device for a new upfront price. This is a great plan for early adopters who like to acquire the latest smartphones as soon as they're released.