AAPL Financial News Weekly Roundup: Apple to Start In-House Market Team, Senate Considers Tax Break and More
Submitted by Jon Reed on
Due to criticism of its recent lack of innovativeness in marketing, Apple (NASDAQ: AAPL) has decided to start its own marketing division. The company has already hired a lot of talent recently, including Beats co-founders Dr. Dre and Jimmy Iovine, Burberry CEO Angela Ahrendts and branding agency Wolff Olins CEO Karl Heiselman among others, all of whom could prove valuable to a marketing team. For now, the in-house team will compete with long time marketing partner TBWA/Media Arts Lab.

Following the stock split, investment bank RBC Capital Markets last week raised its price target to $100 per share, which puts it near the company's all time high of $100.30. This is up from its previous price target of $96.