The official CBS Sports Mobile NCAA® March Madness On Demand® application is available now from the Apple AppStore. For only $4.99 any college basketball lover with an iPhone or iPod Touch can view scores, news, schedules, brackets, and even live games.

When using a Wi-Fi connection free streaming video of ongoing games is available. The application also delivers live game audio over a 3G or EDGE data connection. All games from the first round until the NCAA® Championship are included, along with video highlights from each game.

Billed as an advance preview, Apple's March 17th event to discuss the iPhone OS 3.0 software and SDK is generating quite a buzz. Most speculation revolving around the event has rehashed old, tired rumors about features that have failed to materialize on the iPhone, however there are some new developments.

Two of the most interesting new firmware 3.0 predictions are reports of a revised SpringBoard and possible iPhone support for magnetometers. A update to the SpringBoard could include features to help organize multiple applications into folders or categories on the home screen. Magnetometer? Think digital compass, à la Android G1.

Now the entire Kindle library of books, magazines and newspapers is accessible without a Kindle device. All you need is your iPhone or iPod Touch, the free application released by Amazon, and your Amazon account. Just install the Kindle app, then register your iPhone with Amazon by entering your account information.

After you're in, you have access to all titles you've purchased through Amazon's website or with your Kindle. 225,000 titles are available, and $9.99 will deliver you a New York Times bestseller immediately. For $1.25 a month you can get the current issue of the Atlantic (sans pictures) delivered automatically as soon as the new issue hits newsstands.

AT&T may begin offering its customers discounts on new phones if they trade in an older model. Rumors of a possible June launch to the program have iPhone enthusiasts buzzing about the implications. The possibility of a next-generation iPhone launch to coincide with a trade-in policy means users returning their old phone could get up to $200 back if the device is in good shape.

Preliminary rules indicate the phone being returned can't be more than two years old. Depending on what shape the phone is in and the model, trade-ins will net the customer $50 to $200 bucks off their purchase of a new phone.