Everyone with a Facebook account is familiar with their own user profile and how to manage it, but many may not be aware that they have a second profile that advertisers look at to determine how to advertise to them. As the old saying goes, if you aren't paying for a product then you are the product, and this is true for Facebook, as ad revenue is its bread and butter.
Facebook has created a tool to let users know if their data was shared with Cambridge Analytica. 87 million accounts that used the app This Is Your Digital Life had personal information collected and shared by the developer without consent. While Facebook continues to deal with the issue, this has left many social media users wondering if their data was taken.
Facebook has been using facial recognition technology to suggest friends to tag in photos for some time now; in December the social media giant announced additional functionality for the technology. Facebook's facial recognition is now being used to find photos of your face in other people's posted pictures and videos.
Concerns over privacy may come and go, but Apple always has your back. The iPhone, iPad and iPod touch have built-in features designed to protect your data. iOS offers several options to control which apps have access to the hardware on your device. Apps such as Facebook are widely suspected of eavesdropping on conversations. Whether this is true or not, there's an easy way to check which apps have permission to listen using the on-board microphone.
The iPhone routinely offers advice on how long it will take to drive wherever iOS thinks you're going. Apple Maps makes an educated guess based on Location Services data. What you might not know is that iOS stores a list of Significant Locations on your device to make this happen. iOS makes it possible to see your Significant Locations on a list or even on a map.