If you are looking to grow your Instagram audience, using hashtags will certainly be a part of your strategy. The hashtag, if you are new to the concept, is basically a tool used to organize and navigate content on social media sites. For example, if you are looking for Instagram posts about skiing, you might search for #skiing, which may lead you to a post about skiing in Vail that may be tagged with #skiing and #skivail, at which point you could narrow down to just posts about Vail by clicking on the #skivail hashtag.
"Stories" became an instant success when Snapchat introduced the feature in late 2013, so much so that Facebook-owned Instagram basically cloned it, called it the same thing and also found enormous success. Facebook's Messenger and WhatsApp added similar features and earlier this year Facebook itself added its own novelly named "Stories" feature. Unlike its predecessors though, Facebook's version has been a dismal failure so far.
Apple has been expanding its "Shot on iPhone" ad campaign for some time through various media channels. Now the company has launched an official Instagram page at @apple to showcase iPhone images. The photos come from iPhone users across the globe. Apple says anyone using the hashtag #ShotoniPhone will put their photos in the running to be featured on @apple.
In a recent update Instagram allowed for posting up to 10 photos and/or videos in a single post in your Feed, rather than posting them all individually. The post will have an icon that lets viewers know there are more photos, and the blue dots at the bottom of the post will indicate that they can swipe over to see more. Here’s how to do it:
Instagram offers a couple ways to return to posts that you liked or found interesting. The app keeps track of every post that you have ever "liked" so you can return to them in the future, but this can quickly turn into a huge quantity to search through. You can also save posts even if you didn't "like" them, but again, this can become a mess to sort through as well.