Apple Details New iTunes Kids Category for Developers
Submitted by Marshall Walker on
After revamping its App Store Review guidelines with new rules on children’s applications, Apple emailed developers with additional details on its new iTunes "Kids" category. Apple originally previewed the new category for children at WWDC in June. The new section "provides parents with a place on the App Store to find age-appropriate apps for children," according to the email sent out by Apple. The letter also breaks down the age subcategories as 5 & under, 6-to-8, and 9-to-11.
Apple has revamped the App Store a few times this year to make it more parent and school friendly. In April, the company made app age ratings more visible, and added a pop-up warning to all 17+ rated content. Apple also created a new system for "educational institutions" to add individual accounts for children under the age of 13.